Your keywords should all have the same search intent

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So that you can ideally tailor the content of your new page to them and thereby help your potential customers the most. HOW CAN I TAILOR MY KEYWORDS TO THE CUSTOMER JOURNEY OF MY TARGET GROUP? The customer journey describes the process that your potential customers go through before they make a purchase decision. There are different phases in the customer journey : Awareness (attention or becoming conscious) Research Consideration Acquisition (purchase).

To tailor your keywords to your target audience's customer journey, you should choose relevant keywords for each stage . In the awareness phase, use more general keywords to grab the attention of potential customers. In the Australia Phone Number Data research and consideration phase, focus on long-tail keywords that address specific questions and problems of your target audience. Finally, in the purchase phase, you can use so-called money keywords that directly target your product or service.



Note: With these four steps of keyword research, you are well prepared to create your SEO content - with the knowledge that you can reach and engage users. 5. WHAT KEYWORD RESEARCH TOOLS ARE THERE? I have already written a blog post about various keyword research tools in which I introduce you to a few tools in more detail. Nevertheless, in addition to the keyword tools mentioned above and the blog post, I would like to briefly list recommended tools for your keyword research.