Marketing automation can, and should, have a human face

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And even if you automate the sending of your welcome emails, it shouldn’t feel like that to your contacts. Using a contact’s first name in your welcome emails (“Hi Tony”) is a good start, but first name personalization shouldn’t end there. Your welcome email needs to seem like it was written specifically for this contact. This means dropping the sales spiel and including a personalized email signature from someone in your company. At Plezi, we personalise our welcome emails as much as possible.

We also try to show contacts how our emails Phone Number Data can be of use to them as a marketer. Guide a contact to take action What do you want from contacts? Your welcome email needs to generate engagement from them and lead them to take a defined action. It does this using an appealing call to action that can’t be missed in the body of the email. The rule for generating engagement is therefore one email = one action to be carried out. When you create a Google Data Studio account, you receive a welcome email that shows you how to start using the tool by including a CTA with the message “Link your data”.





But what action do you want them to take? Depending on your product or service and your website, the next step might be to encourage contacts to do something like: complete their profile; download content; sign up to your newsletter; request an audit; Whatever this action is, contacts should derive value from carrying it out. Keep in mind that the more you ask from a contact, the less likely they are to do what you want. So, it’s better to encourage them to take one action at a time. This will increase the chances that they do so.