It takes into account increasingly

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New channels and tools offered by the Internet. Marketing also tries to respond to contemporary challenges such as expectations related to personalization, corporate social responsibility and sustainable development . Modern definitions of marketing therefore take into account social and environmental aspects, segmentation, positioning and mobility are also important. What does marketing consist of, i.e. the classic P model When discussing the definition of marketing, it is impossible to ignore the P concept, known as the marketing mix. It had its origins in the s and was created by Jerome McCarty . Niel Borden also had a large share in the development of P marketing .


His article "The Concept of the Marketing Mix" introduced this concept into the strategies of many brands and is still present today. In practice, it refers to four key components of a marketing Algeria WhatsApp Number strategy . The elements of the marketing mix are: product product, price, places .promotion promotion. Each of these elements is equally important in the business and should be carefully considered . For example, in the case of a product, you should indicate the features that make it attractive and stand out from the competition. When pricing, focus not only on production costs and margins, but also value the product or service taking into account emotions, features and identity.





Don't forget about promotion. Currently, the basis is internet marketing, which includes, among others: on Google Ads, social media, SEO, content marketing. Finally, there is time to determine the place, i.e. where exactly the product service will be available. Nowadays, online stores, sales platforms or social media themselves are increasingly chosen as the place of sale. Read also: Emotions in advertising. How to attract consumers History of marketing Historians are unable to clearly indicate when marketing originated. However, it is known that the word comes from the Latin mercatus, meaning a merchant or merchant . This means that many .