In addition, in addition to user

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The conversion of leads and data monitoring follow the same logic as digital marketing, and The difference between brand marketing and brand marketing is that due to its characteristics, brand marketing will take a longer period of time to produce results, so the collection and tracking of this kind of data need to be carried out over a longer period of time and continued tracking.


In addition, in addition to user retention and user interaction, which are obvious data that can be Indonesia Phone Number captured, other stakeholders' views on the brand must also be considered, such as whether employee interaction has improved? Has partner satisfaction increased? These may be significant results brought about by brand marketing. Therefore, compared to the measurement of performance marketing and single marketing activities, brand marketing is a more complex issue and is constantly evolving.




The measurement methods continue to evolve with the upgrade of digital marketing technology, and it deserves the continued attention of all marketing practitioners. and deep thinking. To summarize, here are some of the points I mentioned in this article: In the digital age, marketing and communication are highly integrated and fully integrated. There are fewer and fewer sponsor dads who are willing to pay purely for good ideas, especially because good ideas are based on subjective judgment. Marketing communication is transitioning from the era of experience to the era of science, and it is necessary to use data to speak. If the sales department asks you challengingly, what is the value of the marketing department? Don't bother.